Same DNA
01
Everything You’ve Been, Makes You
What You Are.
The All-New 2022 MDX is one of Acura’s largest advancements in their lineup to date. From its design to the tech included it’s become a checkpoint for the brand as a model crafted using all the learnings and advancements of Acura’s past. To launch we knew we had to tell that heritage story and show how Acura’s racing success has been making its way into their vehicle line up from the beginning.
Creating a system.
On social we created extra collateral incorporating our design look and feel
with our footage.
We even interviewed key individuals in Acura’s history to tell our Origin Story.
