Seek no further
Fruit of the Loom came to us with a new brand they wanted to launch in the states. This would be something higher end. Something that would move them into new territory as a fashion brand.
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Beyond the freedom we had as a team to lead and create our vision, we also had the challenge of creating the brand from scratch. Working with the design team we were able to create everything from color palette and design system to photography style. Everything laddered back to our line: ”Be Your Own Stylist".
One Collection.
Countless Looks.
![FRUIT_SNF-Website-V1.3_LoRes[2] (dragged).jpg](https://images.squarespace-cdn.com/content/v1/6265df7ca35b2d61b2d37e96/766ee50c-1a63-4a31-abaf-11e3c2ef0a95/FRUIT_SNF-Website-V1.3_LoRes%5B2%5D+%28dragged%29.jpg)
![FRUIT_SNF-Website-V1.3_LoRes[2] (dragged) 2.jpg](https://images.squarespace-cdn.com/content/v1/6265df7ca35b2d61b2d37e96/0225ecd8-4be9-415e-84a7-8aea61d7d59f/FRUIT_SNF-Website-V1.3_LoRes%5B2%5D+%28dragged%29+2.jpg)
![FRUIT_SNF-Website-V1.3_LoRes[2] (dragged) 3.jpg](https://images.squarespace-cdn.com/content/v1/6265df7ca35b2d61b2d37e96/8ffb1d16-2226-4d5c-b21c-1c1996aa9905/FRUIT_SNF-Website-V1.3_LoRes%5B2%5D+%28dragged%29+3.jpg)
![FRUIT_SNF-Website-V1.3_LoRes[2] (dragged) 4.jpg](https://images.squarespace-cdn.com/content/v1/6265df7ca35b2d61b2d37e96/aca3b883-4655-4fb2-ba83-a0d1bdbd2dcd/FRUIT_SNF-Website-V1.3_LoRes%5B2%5D+%28dragged%29+4.jpg)
